pure & simple | graphics by felicia

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Experience:

Graphic Designer
Graphics by Felicia — February 2002-Present
Design magazines, invitations, signage and promotional materials including posters, ads, flyers, menus, identity packages, logos and CD-ROM packaging. Clients represent all facets of the service, technology, media, and medical industries, including:

  • Marketing and retail
  • Public relations
  • Restaurants
  • Computer consulting companies
  • Sports production for nationwide television networks
  • Security systems manufacturing
  • Medical research corporations
  • Local community centers

  • Art Director

    Birnbach Advertising and Marketing — January 2003-September 2004

  • Specialty firm focusing on affluent consumers, involved in all facets of design and production including print,
    television, online and display.
  • Worked on a wide range of client projects including: political campaigns, financial services, retail and real estate.

  • Art Director
    Sarasota Magazine/Clubhouse Publishing, Inc. — June 2001-February 2002

  • Created layouts for the magazine and advertising supplement distributed to luxury resorts.
  • Designed advertisements for magazine clients.
  • Collaborated on the development of the magazines annual visual theme.

  • Graphics Coordinator
    Sarasota Family YMCA, Inc. — October 1999-June 2001

  • Designed annual reports, program books, posters and other collateral materials.
  • Organized and created graphics for annual fundraiser.
  • Coordinated daily operations of graphics department.

  • Senior Graphic Designer/Layout Editor

    The Longboat Observer, Inc. — February 1997-October 1999

  • Responsible for newspaper layout; designed black & white, spot color and four-color ads.
  • Created four-color special section covers.
  • Acted as liaison between printer and publisher.
  • Supervised other designers.

  • Graphic Designer

    Tampa Tribune December — 1995-February 1996

  • Created layout and design of newsletters, ads and other collateral pieces for the newspaper and other organizations.


Computer Proficiency:

  • Macintosh & Windows:
    Adobe InDesign, Adobe Illustrator, Adobe Photoshop, QuarkXPress, Microsoft Word


Education:

Ringling School of Art and Design, Sarasota, Florida
Bachelor of Fine Arts, May 1995 • Major: Graphic Design


Awards and Honors:

  • Florida Press Association 1998, 1999, 2000
  • Addy Awards 1994, 1999, 2000, 2001
  • Best of Ringling Student Exhibit 1994-95

felicia r. rothberg | 941.586.3813 | feliciar@comcast.net